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EXPLORING INDIA : From Kaziranga to the Himalayas to the desert of Jaisalmer to the backwaters of Allepey to the sun baked coral beaches of Lakshadweep....A first hand account of exploring this beautiful country.

Sunday, September 17, 2006

Club Mahindra Holidays: Free Holiday baits


Heard of Club Mahindra Holidays and Resorts? It is one of the better-known brand and entity in India. It is the best- known (and also the only one known to me in India) resorts chain in India that promises hassle free holidays for its members. Many of us might have seen those front-page ads in leading national dailies offering you a handycam free if you enroll for membership. Ever bothered to find out what it is? And more importantly how costly it is?

It is very common in the malls of Delhi like EDM or pacific to find some soft spoken rep approaching you to fill up a questionnaire and get a chance to win free 2N / 3D holidays. In the last six months we had filled up such forms 4 times and has supposedly won 3 times. On the earlier two occasions we had declined. But after the claimed to be pleasant experience of my colleague Vaskar, who enjoyed a 2N/3D holiday at the Club Mahindra resort at Manali last month, we also thought of giving it a try. The problem is that people often do not share the embarrassing or irritating part of their experience. Had he shared the fact the he had to go through an unforgettable experience to get the voucher, I might not have gone there.

We reached the Club Mahindra office at the Centre Stage Mall in NOIDA on our appointed time. The office looked more like a cafeteria with small round tables all around. Only difference is that each of the table had a PC. Most of the tables were occupied by a couple on one side and a Mahindra rep on the other. We were welcomed by Sashi, one of the rep. He started in his routine by trying to get friendly with us. A questionnaire handed out to us reminded that the process may take upto 90 min. We were also told that irrespective of the outcome of the session we are guaranteed a voucher for 2N/3D holiday in a select resort of limited choice. As I was in no mood to sit for 90 min after sitting out 8 hours in the office, I told Sashi that I know a little about the concept of Club Mahindra as I visited their stall in some fair in Dehradun. But the poor fellow has a job to defend. So continued with his routine and showed us very bad resolution videos of some of the resorts. My objective was to get the free gift voucher, but his objective was to entice me to become a member. As time passed by, this gap of conflicting interests continued to widen and reached a point where Sashi had to tell me that I am probably getting bored. Without being diplomatic, I replied in the affirmative and told him to give the voucher. By that time he had eat up more than 90 min and had spoilt my entire evening or at least some part of it which I could have spent in the mall. I saw an elderly couple left midway telling they do not so much time to waste. But I was of the opinion that I had already wasted so much of time that it would be foolish to leave without the voucher. Finally after another wait of 15 min. or so we were handed over the voucher. Now we can go on a 3D/2N holiday with free stay only to one of the following places – Munnar, Manali, Binsar and Coorg. It is to be availed on selected days upto march, 2007. Not much of choice for me as I have been to Munnar 2 years back and to Kausani (very close to Binsar) last year. Coorg is too far down south. So only option left is Manali. It is almost 6 years since I had visited Manali. So may be I will head for Manali. According to my friend Vaskar, the Ckub mahindra resort at Manali is about 4 km from the Mall though the Mahindra rep will tell you it is only 2 km. He had to pay for food only which was not that costlier. However commuting to the town was a problem as it was bit off the track and autos charge about 50 bucks for each trip.

Here is what you need to know so that next time you get an offer, you remained informed. In the entire 90 min of discussion / presentation, Sashi remained tight lipped about the cost of membership. I kept prodding him, as I knew it is very costly, much beyond reach of average Indians. Finally he told me when the discussion was over and I made it clear that I am not interested. Believe me, it is a whopping Rs.1,87,000/-. Yes that is what the cost of membership. In addition to that you will have to pay almost Rs.7000/- every year as maintenance charges. This means the total cost for the 25 years membership is more than Rs.3.5 lakh. Now you understand why they were doling out handycams for free. This membership promises 7 days holidays every year for the next 25 years in the 13 existing Club Mahindra resorts across India and 2 abroad. Besides Club Mahindra being a member of RCI, you can also go for vacation in other places where Mahindra do not have a resort. But for that you will have to pay almost Rs.4,000/- if that resort is in India and Rs.10,000/- if it is outside India. This is lot of money. How many in India can afford such luxury?

I told Sashi point blank that the concept is not for India. We do not holiday to sit out 7 days at a secluded resort. We visit places to explore what is around. In most cases we come back to the room only at night. So in a 7 day holiday we would be covering at least 2 locations and would involve a maximum of 4 nights of stay. You can get good hotels paying 750 to 1000 rupees. This means you would be spending only 4000, say a maximum of 5000 rupees as staying charges. Compare this to Rs.7000/- per year for Club Mahindra. Add the additional 4000 if you are going to a place where Club Mahindra do not have a resort, say Darjeeling. All these information I provided are here are not available on Club Mahindra’s website. Earlier these were available in their brochure. But fearing the fact that seeing the price scares most people away, they have removed this information from brochure as well. Now they try to talk prospective client into membership.

The concept of Club Mahindra claims that that they gave 5 star class accommodation for this price. I said the concept holds good only for those who can afford 5 star hotels not for average tourist. I told Sashi that Lodging charges comes third in the total expenses for a trip. My experience says the major expenses in holidaying consist of traveling followed by food. I told him of my holiday in Kerala where we traveled during the day and arrive at a town only in the evening for overnight stay. It would be absolute foolishness for someone to sit out 7 days at Munnar alone. Sashi understood that I am an experienced traveler and there is no point arguing with me. He gradually started to agree with me and was happy to see me off as soon as possible. I asked him how many clients he had attended that day. He told me that I am the only one for him that day as they normally invites couples who can come only in the evening. I wish him better luck next time.

So, guys this was an evening to remember. Club Mahindra will call only couples, not singles. If you are a bachelor, you need not worry. But if you get a chance for a free stay, grab it. All you need to do is to decide beforehand whether you can afford to be a member or not. If not you can cut short the pain for both the parties.

A Follow up (Added on 18/02/2007):

I had observed that this post had attracted several observation. So I thought of adding something to it. In fact someone had even posted two yahoo groups to ndicate there are good experiences as well. I had willingly let that comment appear on this post. I had visited the links and found nothing to cheer about. I still held that Club Mahindra is a highly impractical holiday options for 90% Indians. It is meant for those filthy rich with lot of money to spare. This is my personal opinion. May be some other have different views! I had let the Free Holiday Voucher lapsed as (i) it was not possible to avail them on weekends (ii) the places offered were not attractive as I have visited 2 of the four offered under the scheme. Anyway, most of us are mature enough to whether to fell for the bite!

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posted by Rupankar Mahanta at 10:31 PM

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At September 23, 2006 1:33 PM, Blogger Velu said...

Great post and very informative. Thanks.


At February 04, 2007 10:42 AM, Blogger Shrinidhi Hande said...

Very informative...
Earlier their Ads used to say how many months we've to pay EMIs. Now they've removed that also and just mention EMI starts at rs 2900...
A practically useless holiday option...

At February 17, 2007 11:00 AM, Anonymous Anonymous said...

There are 2 yahoo groups available to post your views. We normally see bad experiences here, we would like to see some good ones as well.

At March 15, 2007 5:00 PM, Anonymous Anonymous said...

Thanks for this informative post. We have also won the tickets of Club Mahindra.After reading this we will not be going there....

Thanks again

At March 16, 2007 12:20 PM, Blogger Vishal Sen Gupta said...

one will be making a huge mistake if he doesn't take advantage of free coupons offered by club mahindra.

taking a membership or not depends on affordability and other preferences, but if u r getting a free coupon, utilize it. take my word, that will probably be one of the best holiday even after paying for the food bills.

At February 08, 2008 6:30 PM, Blogger Ashish said...

hi i have also won the same voucher but this info is very useful for me before going there.

At April 11, 2008 4:36 PM, Anonymous Anonymous said...

You have brought out good fact with in that 90 min talk. Many other people get trapped for forever.

At May 27, 2008 12:14 PM, Anonymous Anonymous said...

Thanks for the informative comments. Mahindra Holidays has tried getting me to buy this over the last 10 years. I was never convinced. I do agree that this is just throwing the money ,which 90% Indians cannot afford to.Never fall for all those marketing gimmicks.

At January 16, 2009 2:27 PM, Anonymous Anonymous said...

Hi, A very well written article. Thanks for the information. I have few points.

1. I had been on holiday to sterling resort in munnar which is next to Mahindra. While sterling looked useless, Mahindra's looks were gorgeous from outside. I could speak to one of the Mahindra guests and he really told me that the quality is 5 star. We holiday withour family once a year or twice a year. I am writing this with an upper middle class mindset. My second holiday was in Hilton Austria after 6 years. That was really wonderful as it was a 5 star quality. Just two years before that I had been to Ooty to stay in Sinclairs. They claimed they were 3 star. The difference between their charges and Taj ooty was only 3000 rupees (for all the 3 days). The stay quality was totally poor but for the food. I realised that I local lodge could have been better.

2. As I said, since we holiday for few days in a year, it is worthwhile spending money in a 5 star. Day in and day out, we get worn out at work. Holiday to me doesnt mean to roam around the place, get to know things and get tired. Holiday means, total relaxation without anyone's interference. When I stayed in Austria for four days, I went out for sight seeing only or 4-6 hrs in a day. I was enjoying the gym, spa, fun activities, games, swimming pool, dance and music by the local hotel guys and food only in the Hilton hotel in Austria. So we try to stay inhouse most of the time and try to enjoy the inhouse activities. This is a holiday relaxation. This can be obtained only in a 5 star luxury.

In my humble opinion, we all should (before getting enrolled) in Mahindra, try to stay for one time in their facilities at the price quoted by them, compare that with our previous holiday expenditure and decide whether what they are saying is right or wrong.

Though club mahindra says that we will enjoy inflation free holidays for 25 years as we pay a fixed price spread over EMI, the interest on the lumpsum provided by us is going to take care of the inflation for Mahindra guys.

Moreover, every season you book with them, you may not be sure whether you will get availability in the place and time you want. This is a risk. You may better opt for a 5 star location. I believe Mahindra guys have realised this and have given a product which allows to have single holiday and decide for the future after experiencing that.

Anything that comes for free like these vouchers and all are not going to be that of good quality and you may have to undergo lot of hardships for that. Mind you, holidays are meant to be for life long memories and not for taking pain value.

At January 17, 2009 10:56 PM, Blogger Rups said...

On the comment above, who preferred to be anonymous: Your concept of holiday suits Club Mahindra. We are more of a traveller who like to explore and see new places. Club Mahindra will not take you to places like Ladakh or Lakshadweep. They had about 15 fixed places in their list.

At January 11, 2012 5:18 PM, Anonymous Sachin said...

Very useful and informative article. You should share this link on social networking site and educate as many people as you can.

At July 26, 2012 7:19 PM, Anonymous Prateek said...


This is very informative; The Club Mahindra reps these days are not present in the parking area of big malls and try to give you a form to fill up and pose it as a lucky draw to win 2N/3D at mahindra resorts.
Obviously, any number of times you fill that form, you often win it as it no such lucky draw.. and all they want to your phone number to call you for this wasteful 90 min talk which you cant bear and will leave in between.
Secondly, even if you get the voucher, obviously it is limited to certain places and off-season dates.
One of the Voucher which I received was for Club Mahindra , Binsar , with only dates mentioned when it valid for, like Jan-Mar and July-Sept'12 and I got this voucher in Dec'11. Now, when I tried to use this voucher to book a room, the club mahindra people starting throwing terms and conditions like the voucher is valid only for 6 months and you need to register it within 10 days of receiving the voucher. All this things were not mentioned on the voucher. All they doing is printing numerous Free Vouchers but not redeemable vocuhers


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